As temperatures rise and days grow longer, something shifts—not just in the environment, but within us. Our wardrobe transforms, our colors brighten, and our style personality often takes on a new, lighter form. The seasonal transition into summer doesn’t just inspire different clothing choices due to practicality; it often sparks a deeper shift in how we express ourselves through fashion.

Italian Vogue March 2014 featuring Mirte from Greg Kadel Studios on Vimeo.

But why do so many of us feel the urge to dress differently in the summer? This essay explores the psychological, social, and environmental reasons behind the seasonal evolution of our style personality.