Salma Abdulla is a young Emirati visionary and the creative force behind Wajd, the pinnacle brand redefining contemporary traditional wear for both children and adults. Over just four years, Abdulla has transformed Wajd into more than a brand, but rather a lifestyle that pays homage to her Emirati heritage while weaving inspiration from her global travels. Wajd is present in Dubai, Abu Dhabi, Doha, and now Riyadh. The founder’s background as a painter and certified florist from the renowned Catherine Muller School of Floristry in London have infused her work with unparalleled creativity and attention to detail. Each project Abdulla undertakes is a testament to her deep connection to her culture. This manifests through limited drops inspired by ongoing cultural events or elements. She draws inspiration from her Dubai and the magical experience she has witnessed her city go through.