Jordanian fashion designer Nancy Najib Ammar has launched an inspiring initiative titled “Color Your Life”, aimed at supporting women of all ages by teaching them sewing skills to help improve their financial independence. The project also seeks to highlight women’s contributions to society and the artistry of their handcrafted local products, which deserve recognition and promotion.

According to Nancy, the idea for the initiative was born from a sense of social responsibility and a desire to find accessible ways to support women and enhance their participation in various areas of life.

In an interview with Al-Araby Al-Jadeed, Nancy explained that her primary goal is to empower women by providing them with training in sewing and fabric painting techniques, helping them earn a sustainable income—particularly crucial given the limited job opportunities that worsened during the COVID-19 pandemic.

Nancy launched “Color Your Life” in 2018, choosing a name that symbolizes hope and optimism for a brighter future. Despite the challenges brought on by the pandemic, the project has continued to grow and make an impact. She encourages aspiring entrepreneurs and community leaders to bring their ideas to life, develop them, and remain motivated to serve their communities with ambition and purpose.

One of the beneficiaries of the initiative, Rola Fudailat, shared her personal transformation since joining the program. “Color Your Life changed me significantly,” she said. “I became more active and productive in society. I overcame my fear and began creating, and now I even receive online orders for my work. That’s been a great source of motivation for me.”