Linda Anggrea of the Modinity Group, Kerim Türe of Modanisa, and Rabia Zargarpur of Rabia Z joined Sally Moussa of Forbes Middle East at BoF CROSSROADS 2025 to discuss modest fashion’s global rise, cultural significance, and commercial future.

It’s a pivotal moment for modest fashion. Spending by Muslim consumers on fashion is projected to hit $428 billion by 2027, marking significant annual growth. Yet despite booming demand, modest fashion remains commercially fragmented and struggles for global recognition.

Emirati fashion designer Rabia Zargarpur founded her namesake brand after confronting the severe lack of modest clothing options in post-9/11 America. Driven by a personal need, she launched her brand from her grandfather’s garage in Silicon Valley, determined to bring modest fashion to mainstream runways.

“In 2000, you couldn’t even find modest basics — long sleeves, or something that would cover your hips,” Zargarpur says. “That was a huge aha moment for me. We are so neglected. Why isn’t there a single label catering to the needs of our women? And so I took charge and created my brand, Rabia Z.”